THE BRAND

THE BRAND

THE BRAND

TickPick was created by two college buddies Brett and Chris who were fed up with hidden fees on tickets. Like most live event goers, they wanted more honesty when buying a concert or sports ticket.

So they took that frustration and turned it into the first no-fee ticket company. Brett and Chris knew that well-known ticket giants didn't have to be the only option for live events. The result: an honest ticketing site with no fees ever.

TickPick was created by two college buddies Brett and Chris who were fed up with hidden fees on tickets. Like most live event goers, they wanted more honesty when buying a concert or sports ticket.

So they took that frustration and turned it into the first no-fee ticket company. Brett and Chris knew that well-known ticket giants didn't have to be the only option for live events. The result: an honest ticketing site with no fees ever.

Brand Values

Brand Values

TickPick is the most honest and transparent ticket marketplace; as the first to not charge any service fees and continuing to be the leader in transparent pricing. TickPick continues to bring a modern and human element to the live event industry, always remaining consumer-focused.

TickPick is the most honest and transparent ticket marketplace; as the first to not charge any service fees and continuing to be the leader in transparent pricing. TickPick continues to bring a modern and human element to the live event industry, always remaining consumer-focused.

Brand Personality

Brand Personality

Our brand is a reflection of who we are. We are forward thinking, trustworthy, confident yet humble.

Our brand is a reflection of who we are. We are forward thinking, trustworthy, confident yet humble.

Brand
Messaging

Brand
Messaging

Brand
Messaging

Brand
Messaging

The two main drivers for consumer action on TickPick are our no hidden fees and that we have the best ticket prices.

Messaging
Hierarchy

Messaging
Hierarchy

Messaging
Hierarchy

Messaging
Hierarchy

1. No Hidden Fees 2. Best Ticket Prices
3. BestPrice Guarantee // BuyerTrust Guarantee // Price you see is the price you pay

1. No Hidden Fees // 2. Best Ticket Prices // 3. BestPrice Guarantee, BuyerTrust Guarantee, Price you see is the price you pay

1. No Hidden Fees // 2. Best Ticket Prices // 3. BestPrice Guarantee, BuyerTrust Guarantee, Price you see is the price you pay

Ways to Communicate

Ways to Communicate

Ways to Communicate

Ways to Communicate

No Hidden Fees

No Hidden Fees

No Hidden Fees. Period.

No Hidden Fees. Period.

The Price You See Is The Price You Pay

The Price You See Is The Price You Pay

You Save Money on Tickets (with no Hidden fees).

You Save Money on Tickets (with no Hidden fees).

You Save Money on Tickets
(with no Hidden fees).

Best Ticket Prices

Best Ticket Prices

Great Seats for Less.

Great Seats for Less.

Best Prices. Guaranteed.

Best Prices. Guaranteed.

Same Seats. Better Prices.

Same Seats. Better Prices.

Phrases to Avoid

Phrases to Avoid

Phrases to Avoid

Phrases to Avoid

Try To Avoid:

No fees

Cheapest Tickets

Cheap

Secondary Ticketing
(avoid unless partnership contract restraints)

Secondary Ticketing
(avoid unless partnership contract restraints)

Secondary Marketplace
(avoid unless partnership contract restraints)

Must Avoid:

10% cheaper than...

9 times out of 10 cheaper than...

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