TickPick Creator Brand Guidelines

Our visual identity represents clarity, trust, and simplicity. Every element is designed to make TickPick instantly recognizable.

Abstract colorful shapes with bold lines

Primary logo

This primary logo should always be used when circumstances allow. This is the clearest way to represent our company visually.

Download Logos

Abstract colorful shapes with bold lines

Primary logo

This primary logo should always be used when circumstances allow. This is the clearest way to represent our company visually.

Download Logos

Abstract colorful shapes with bold lines

Primary logo

This primary logo should always be used when circumstances allow. This is the clearest way to represent our company visually.

Download Logos

A white wall with a bunch of squares on it

Secondary logo

TickPick’s secondary logos can be used instead of the primary logo but should not be used directly next to the primary logo. On a dark background, the secondary logo will be used as default.

Download Logos

A white wall with a bunch of squares on it

Secondary logo

TickPick’s secondary logos can be used instead of the primary logo but should not be used directly next to the primary logo. On a dark background, the secondary logo will be used as default.

Download Logos

A white wall with a bunch of squares on it

Secondary logo

TickPick’s secondary logos can be used instead of the primary logo but should not be used directly next to the primary logo. On a dark background, the secondary logo will be used as default.

Download Logos

Airplane contrails streak across a clear sky.

Icon

Don't use this as a primary brand element outside its intended context. Using it in other environments or as a standalone identity in marketing materials will hurt brand recognition.

Download Logos

Airplane contrails streak across a clear sky.

Icon

Don't use this as a primary brand element outside its intended context. Using it in other environments or as a standalone identity in marketing materials will hurt brand recognition.

Download Logos

Airplane contrails streak across a clear sky.

Icon

Don't use this as a primary brand element outside its intended context. Using it in other environments or as a standalone identity in marketing materials will hurt brand recognition.

Download Logos

Do’s (What Creators Should Always Do)

✔ Use approved files only: Always download the official TickPick logo assets (PNG/SVG)

✔ Maintain clear space: Give the logo breathing room, don’t crowd it with text or other visuals.

✔ Respect proportions: Always scale the logo proportionally - no stretching or squishing.

✔ Correct colors & contrast:

• Use light logos on dark backgrounds and dark logos on light backgrounds.

• Ensure enough contrast for legibility.

✔ Follow size minimums: Don’t make the logo too small - especially in thumbnails and lower-thirds.

✔ Keep the logo visible: Place it where it can be easily seen (corner, lower-third, thumbnail area).

Clear space

Our logo needs some breathing room. Make sure you give it space to stand out.

Hands inserting sd card into laptop reader

Clear space

Our logo needs some breathing room. Make sure you give it space to stand out.

Hands inserting sd card into laptop reader

Clear space

Our logo needs some breathing room. Make sure you give it space to stand out.

Hands inserting sd card into laptop reader

Minimum size

To maintain legibility and visual impact, don't use the logo smaller than 120px wide for digital or 1" wide for print.

Sunlit mountain peak against dark sky

Minimum size

To maintain legibility and visual impact, don't use the logo smaller than 120px wide for digital or 1" wide for print.

Sunlit mountain peak against dark sky

Minimum size

To maintain legibility and visual impact, don't use the logo smaller than 120px wide for digital or 1" wide for print.

Sunlit mountain peak against dark sky

Logo in use

See how the logo works across different applications and contexts—from digital platforms to physical spaces.

Close-up of tokyo tower against a bright sky

Logo in use

See how the logo works across different applications and contexts—from digital platforms to physical spaces.

Close-up of tokyo tower against a bright sky

Logo in use

See how the logo works across different applications and contexts—from digital platforms to physical spaces.

Close-up of tokyo tower against a bright sky

Don’ts (Avoid These Mistakes)

✘ Don’t change logo colors or apply gradients/effects (including stroke).

✘ Don’t rotate, skew, add shadows, or apply any distortion.

✘ Don’t place the logo on busy or clashing backgrounds without a clear space buffer.

✘ Don’t outline or crop the logo into shapes you create.

✘ Don’t use unapproved variants (e.g., old versions, logo with TM, unofficial edits).

✘ Don’t pair the TickPick logo too close to other logos without spacing,

especially in collab videos or co-branding. 

Airplane contrails streak across a clear sky.

Prohibited Use

It is important not to alter the logo in any manner. The following list contains some examples of prohibited use of the logo in order to maintain a cohesive look over the online and offline channels.

Download Logos

Airplane contrails streak across a clear sky.

Prohibited Use

It is important not to alter the logo in any manner. The following list contains some examples of prohibited use of the logo in order to maintain a cohesive look over the online and offline channels.

Download Logos

Airplane contrails streak across a clear sky.

Prohibited Use

It is important not to alter the logo in any manner. The following list contains some examples of prohibited use of the logo in order to maintain a cohesive look over the online and offline channels.

Download Logos

Our Brand Colors

Our Brand Colors

Our palette is built around a family of vibrant blues that bring energy and trust to everything we do. Bold secondary colors add personality and help us stand out in the moments that matter.

Our palette is built around a family of vibrant blues that bring energy and trust to everything we do. Bold secondary colors add personality and help us stand out in the moments that matter.

Primary palette

TP Light

Hex #D6EBFF

PMS 2905c

CMYK 16,8,0,0

TP Sky

Hex #85C2FF

PMS 298c

CMYK 48,24,0,0

TP Blue

Hex #3399FF

PMS 300c

CMYK 80,40,0,0

TP Blue

Hex #3399FF

PMS 300c

CMYK 80,40,0,0

TP Lapis

Hex #185BDB

PMS 286c

CMYK 89,58,0,14

TP Lapis

Hex #185BDB

PMS 286c

CMYK 89,58,0,14

TP Navy

Hex #0C177B

PMS 280c

CMYK 90,81,0,52

TP Navy

Hex #0C177B

PMS 280c

CMYK 90,81,0,52

Secondary palette

TP Green

Hex #00D66C

PMS 7480 C

CMYK 100,0,50,16

TP Green

Hex #00D66C

PMS 7480 C

CMYK 100,0,50,16

TP Purple

Hex #6C31F5

PMS 266c

CMYK 89,58,0,14

TP Purple

Hex #6C31F5

PMS 266c

CMYK 89,58,0,14

TP Red

Hex #FF0066

PMS 226c

CMYK 90,81,0,52

TP Red

Hex #FF0066

PMS 226c

CMYK 90,81,0,52

TP Orange

Hex #FFB222

PMS 1235c

CMYK 16,8,0,0

TP Yellow

Hex #FFE000

PMS 102c

CMYK 48,24,0,0

Creator Checklist (Quick)

✔ Logo used matches current TickPick assets

✔ Logo isn’t distorted, recolored or has added stroke

✔ Logo has enough contrast and safe spacing

✔ No unauthorized elements around/through the logo

✔ Creator visuals align with brand aesthetics (colors & typography)