Built for fans, by fans.
TickPick’s voice is the authentic, energetic expression of our brand, and putting fans first in every interaction.
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Celebratory & Inclusive
We celebrate all fans from the die-hard season ticket holder to the casual concert-goer. We speak in a way that makes everyone feel welcome, excited, and part of the action.
Confidently Transparent
All-in pricing is the floor. We go beyond all-in, we name the friction and show fans the fix.
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Experience-Driven
We speak to the full arc of fandom from the moment you start searching for tickets to the memories you share after the event.
Innovative & Forward-Looking
We’re always finding new ways to make ticket buying smarter, faster, and more rewarding and we tell fans about it with pride.
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Our Voice Is Not…
We ditched these approaches so you can focus on what matters.
Complicated
We remove friction, not add to it. We use clear, fan-friendly language and avoid jargon.
Elitist
Whether you’re front row or in the nosebleeds, you’re part of the same shared experience and we treat you like it.
Generic
We’re not a faceless ticket site. We speak in a way that’s distinctly TickPick confident, fan-focused, and alive with the energy of live events.
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Speaking Clearly to Fans
The words we use matter. Fans trust us because we keep it real, we choose everyday language that’s easy to understand, direct, and makes the ticket-buying process feel simple and exciting.
The 'Fans Know' Difference
We cut through the noise of ticket buying. Can we say it more clearly, more confidently, or in a way that celebrates the fan experience? If the answer is yes, we do it.
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Examples of Our Voice in Action
Keeping it clear, confident, and fan-friendly.